Simple but savvy steps to navigate complex categories and offer an aspirational drinks range.

As we excitedly reach the light at the end of the long lock-down tunnel, smart, savvy and stimulating drinks range decisions that tap the key consumer trends are fundamental to on-trade recovery, optimising the on-trade offering, and setting up for success for the remainder of 2021, and beyond.

You will find this resource valuable if you are…

A drinks brand/portfolio owner
A Route-to-Market (RTM)
An operator
Bar staff
A combination of the above
(Oh, and ultimately, our on-trade guests)

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