About Us

On-Trade Consultancy

On-Trade Consultancy are a bespoke hospitality agency working with some of the top technology and drink brands in the UK. On-Trade work with early stage start-ups who have just received their first round of funding through to more established businesses that need help on larger sales accounts. Our team have over 20 years’ experience in the hospitality industry.

Our Services

Our consulting services focus on our clients' most critical issues and opportunities


Consult with venture capitalist and private equity companies on opportunities for investment, give impartial advice to HNW individuals.

Business Development

On-Trade focus on larger multi-site venues to grow our client businesses quickly, often acting in a Senior Sales Director role.

Event Management

Webinars, workshops, corporate dinners and social events. We have over 20 years’ experience in this field matching the right prospects with clients.


We help brands with creating a dynamic investment deck and have HNW individuals we can connect you with when appropriate.

New Product Marketing

Help brands bring a product to market in the on-trade, from website development, branding, setting up all the marketing structures including social media and Shopify stores.

Relationship Management

As part of the retainer fee, On-Trade will manage the client relationships particularly when companies only have a small sales team in place.

Drink Clients

Tech Clients

Hospitality Services

Charity Partners

Only A Pavement Away

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Hospitality Action

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Preferred Suppliers


OTC’s preferred Recruitment Consultancy – RWA provides interim project support, training and recruitment within all sales functions across the UK

Smart Learning Solutions

Smart learning Solutions enable sales training and leadership capability to improve business results - FAST. They offer a comprehensive range of sales training and capability development programmes which can start anywhere on the path from recruitment to management, encompassing tools such as motivational mapping to ensure your sales force and managers get the best from each other.

All Chilled

All Chilled’s highly skilled and experienced team provide services across all aspects of draught dispense installation through to air conditioning, refrigeration and cellar services. They have many independent locations throughout the UK that deliver cost effective solutions for all your specific needs – 24 hours a day, 365 days a year. A keen eye for detail coupled with a “can do” approach means All Chilled are the first and obvious choice for their extensive and loyal base of clients.


Helping brands grow within the off trade! Based in London, Klynk work closely with new and disruptor brands connecting them to retailers and shoppers.

Avani Solutions

The UK draft beer quality consultants. Call Avani Solutions for professional beer line cleaning, cellar services, beer line cleaning products and training.

Strategic Partners

Bums on Seats

The UK’s largest outsourced sales agency for the hospitality industry offering pubs, bars and restaurants across the UK pre-booked sales audits, industry leading Hospitality sales training, planning, consultancy and white label sales teams in venue.

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Langton Capital

Mark Brumby’s daily hospitality newsletter is an insightful financial resource from one of the UK’s most well respected analysts. To read the daily note and sign up to receive it via email, click on the blue button below.

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KAM Media

At the forefront of providing insight, trends and content creation for UK hospitality and grocery retail channels. KAM Media are a one-stop shop solution that can delivery the perfect research package for your requirements.

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Institute of Hospitality

The Institute of Hospitality is the professional body for managers and aspiring managers working and studying in the hospitality, leisure and tourism industry.

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Client Testimonials


Ever since we started working with Matt and On-Trade Consultancy they have shown their strong knowledge of the industry and their extensive contact list within it. OTC are always keen to align with how Bowimi are looking to grow and make sure to be strategic in who and when to approach new accounts to maximise chances of success.

Dom Bowcock

Co-Founder, Bowimi


Matt Steinhofel and On-Trade Consultancy have an in-depth understanding of the hospitality industry and a vast network of industry shapers which has proven very useful in allowing ChargedUp grow and maximise the success of our strategic efforts. They’ve allowed us reach new accounts and place our services in some key locations.

Hakeem Buge

Co-Founder, ChargedUp

Want to get in front of the right operators?

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